Browsing Tag

emotional investment

3 posts
fighting to maintain relationships

The Love Investment: Why We Fight to Keep Some Relationships

Pursuing meaningful relationships requires ongoing effort and sacrifice, and understanding why we fight to keep them can reveal surprising truths.
limited attention enhances appeal

Scarcity of Attention: Why Busy Partners Seem More Attractive

Obsessed with limited attention, we find busy partners more attractive because their scarcity heightens our desire and emotional investment.
investing in new connections

Reinvestment Theory: Why We Pour Energy Into New Relationships

Growing relationships require intentional reinvestment of energy to build trust, but understanding how this process works can transform your connections forever.